Losing a client you thought was a sure bet for renewal is never easy, but it happens more often than businesses realize.

There is plenty written on how companies underinvest in the retention of their clients, favoring investments in new sales instead.

By integrating sentiment data into your strategy, you gain a comprehensive understanding of your customer relationships

Customer retention isn't just the job of your customer success team, it's a company-wide effort.

Customer retention is crucial, and while the exact amount can vary, most companies should spend 10% to 15% of a customers annual revenue

In the face of the ongoing U.S. economic downturn, it's never been more important to retain your current customers.

Don't rely solely on what your Account Managers are inputting into your CRM.

To truly retain top talent, it's essential to regularly check in on what matters most to each of your employees.

While NPS is widely used to gauge customer loyalty, it might not be the most accurate reflection of true customer sentiment.

There are a few key flaws with the Net Promoter Score, also known as, NPS. This post addresses the first: the imbalance of the scale.