SERVICES
Research
Customized health and wellness business intelligence derived from targeted primary and secondary research.
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In-depth interviews
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Focus groups
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Online surveys (including phone-to-web)
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Telephonic surveys
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Simple and advanced analysis/statistics (e.g. MaxDiff, conjoint, regression, TURF, etc.)
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Secondary research, informed by an extensive library of public and proprietary resources
Advisory
Assistance with strategic business planning, marketing and sales, and growth and profitability realization.
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Product attractiveness, product innovation, concept testing
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Customer experience
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Social media strategy and execution
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Marketing effectiveness
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Account management and sales effectiveness
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Scenario planning
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Enterprise/business unit planning
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Channel planning/effectiveness
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Brand awareness, value proposition, positioning strategy