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Seniors Omnibus

Seniors Omnibus Survey

Stonegate Advisors proudly presents the Seniors Omnibus Survey—an innovative research initiative delivering invaluable insights into the Seniors (over 60 yrs old) market segment. Fielded quarterly among a panel over over 2,000 senior respondents across the United States, this cost-effective resource is tailored to empower informed decision-making in the health sector, financial services, travel industry, and other markets targeting Seniors market.

  • Unprecedented Scale: Boasting a large, diversified, and statistically significant population of respondents , our Omnibus Survey guarantees robust and precise data collection.
     

  • Consistent Insights: Unlike sporadic surveys, our Omnibus Survey runs at least monthly, ensuring that you remain at the forefront of evolving health trends.
     

  • Cost-Efficient Research: Ask multiple questions at a fraction of the cost of standalone surveys, making high-quality data accessible to organizations of all sizes.
     

  • Diverse Demographics: Gain insights into specific demographics or broader trends, addressing the unique needs of varied populations.
     

  • Customizable: Ability to add your own custom questions at a fraction of the cost of fielding your own research, to inform important strategic questions.

Example Output

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What's An Omnibus? Omnibus survey research is a versatile and cost-effective data collection method that combines a wide range of questions from multiple clients into a single survey instrument. It is designed to gather diverse information, often on various topics, from a representative sample of respondents, at a fraction of the cost of running your own survey.

TARGETED USES FOR AN OMNIBUS
  • Validate Initiatives: Test and refine strategies, tactics, tactical programs, or product concepts.
     

  • Market Opportunities: Define markets accurately to identify growth prospects.
     

  • Assess Engagement: Measure consumer attitudes, awareness, and usage patterns to tailor strategies.

  • Track Trends: Monitor emerging trends with quarterly surveys, including running tracking studies within the Omnibus.
     

  • Promote Initiatives: Leverage survey data for compelling narratives and positive publicity.
     

  • Refine Demographics: Build precise demographic profiles for effective health and wellness targeting.

Dollars & Sense:   Enhance PR and gain positive media coverage by supporting initiatives, shaping policies, and tracking trends; participate in shared surveys to reduce research expenses without compromising data quality; stay ahead of competitors with unique, timely insights that inform your industry strategies; and, base your strategies on real-time, comprehensive data.
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