PlanFast

A mock-up of an online healthcare marketplace (public, private, or Medicare) that enables quick and efficient evaluation of which products, plans, and user experiences win in a real-life, competitive environment.

• Quickly and efficiently ideate, develop, and test product concepts and price points.

• Evaluate how your plans rank relative to a set of current and potential competitive offerings, giving you insight into both product and brand position in the competitive set.

• Explore the impact of the user experience while simultaneously testing plan/price features.

• Simulate different purchasing paths, including choice guidance, up-front filtering, and bundling. For example, create an intelligent marketplace by bundling stand-alone products based on pre-defined logic (ie. visually merchandise Critical Care Insurance with a High-deductible Health Plan).

• Understand the trade-offs purchasers will make to find what they perceive to be an affordable plan or bundle of products that meets their insurance needs.