PlanFast

PlanFast

A mock-up of an online healthcare marketplace (public, private, or Medicare) that enables quick and efficient evaluation of which products, plans, and user experiences win in a real-life, competitive environment.

  • Quickly and efficiently ideate, develop, and test product concepts and price points.

  • Evaluate how your plans rank relative to a set of current and potential competitive offerings, giving you insight into both product and brand position in the competitive set.

  • Explore the impact of the user experience while simultaneously testing plan/price features.

  • Simulate different purchasing paths, including choice guidance, up-front filtering, and bundling. For example, create an intelligent marketplace by bundling stand-alone products based on pre-defined logic (ie. visually merchandise Critical Care Insurance with a High-deductible Health Plan).

  • Understand the trade-offs purchasers will make to find what they perceive to be an affordable plan or bundle of products that meets their insurance needs.

PlanFast Screen Shot
PlanFast Screen Shot
PlanFast Screen Shot
Dollars & Sense:   Empirical results enable your organization to create optimized plan benefit design, pricing, and customer experience strategies that help differentiate your company in a crowded marketplace.
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