Optimizing Account Management Teams: How Objective Performance Assessments Can Drive Success
How do you measure success for each of your account managers? If you’re like most companies, you likely rely heavily on account retention statistics, supervisor feedback, or simply a lack of customer complaints. While these measures provide some level of insight, they are often subjective and based on the dangerous assumption that clients who aren’t complaining are fully satisfied. Imagine what you could accomplish if you were able to draw direct connections between each ac