Stonegate Advisors has touched many, if not most, subjects in the health and wellness industry. We have already researched problems or opportunities that are probably similar to something you face today. If you have interest in receiving any of our white papers or case studies that are listed below, please feel free to request them by clicking on them. If you are interested in a health and wellness topic that is not listed, please send us an email.
White PapersThe impact of health insurance exchanges on brokers: Early lessons from the states
White Paper on Health Insurance Exchanges Potential Impact on Stake Holders 6 Elements of Product Value
The 6 elements of product value are an adaption of the 4 Ps of marketing, tailored to the health insurance industry. Small Group Affordability Study
Broker Views and Cost Trends of Affordable Health Insurance for Small Companies Impact of Reform on Brokers Producers, and Agents
Impact reform may have on brokers; takes into consideration how other previously regulated industries experienced shifts in their distribution structure. Transforming Information into Insight
How to organize research and information into a powerful strategic decision-making tool. |
Project SummariesCare Management and Wellness Strategy and Go-To-Market Approach.
Client offered several care management and wellness programs, but these programs were not in alignment, were not integrated, and gaps existed. Further, there was not a clear and integrated proposition and marketing message promoting the care management and wellness solutions. Healthcare Industry Scenario Planning
Client needed a definition of possible scenarios for how the health insurance political landscape may play out following the November, 2008 Presidential Election. The results from this scenario planning exercise were used to help drive their strategic plan for the next 3-5 years. Market and Customer Analysis-Trends in Integration
Client sought a better understanding of integration within and across key programs, such as health, wellness, care, disease, condition, and disability management and the capabilities required to support integration. Specifically, client hoped to understand market requirements around product integration capabilities, identify best practice integration models among key competitors, including how are they achieving success, what underlying capabilities support the best practice integration models, and what are they specifically delivering to the market to demonstrate integration (e.g. performance guarantees, reporting); and, define role of vendors in supporting integration. National Account Strategy
Client needed to improve their approach to National Account management to increase customer retention (due to threat of increased competition) and new customer acquisition. Rising Healthcare Costs - Solution Research
Client sought an evaluation that covered 5-6 major trends / solutions being employed within the health industry to reduce and manage rising healthcare costs. Small and Mid-Sized Group Growth - On-line Survey and producer and employer interviews
Plan sought to grow its small (1-50) and mid-size (50-300) group business, with specific focus on groups with < 100 employees. Stonegate was tasked with delivering investigative research outlining potential opportunities within the market to drive profitable market share growth, both now and in the future (next 3-5 years) Wellness and Care Management Segmentation Needs and Product Innovation
Client desired to develop a needs based segmentation approach to Wellness and Care management marketing. Pre-Early Retiree Product Consumer Attractiveness Study - Secondary and Primary Research On-Line Survey
Client believed there was significant growth opportunity in the pre/early retiree segment. Customer was looking to build a case to invest in this market. Web Portal Gap Analysis - Secondary Research
Client sought an understanding of leading practices for consumer web based interface and functionalities evaluate against their own. Specifically identified where the client was leading, on par, or lagging against direct competition or "best in class" cross industry web sites. |
